6personae week3

Persona 1:Haiyan Zhang

Haiyan is a Chinese old lady. She prefers to get information through TV rather than Web but her workplace encourage her to know how web works. In another word, she is a casual  browser without brand loyalty and probably not good at web operation. Besides, she is care of things around her (local News).  

By scrolling down the national block on the homepage, she is able to reach the target news dirrectly.

Persona 2:Hemi Kamana

Hemi is a multitasker. He is a personal trainer. He prefer to read News while listening music and gymming as well. So i think he would like to read News on the app. 

Persona3: Mike Richards

He is a News Junkie. He gets used to refresh the webpage when he works at his bookshop to see what is happening. 

He can reach the target page by clicking the top story on the homepage. 

Persona4: Sarah Blake

She is a designer and would like to share the News she get on the website. She is a community user and a city journalist.  She uses different social media but prefers Instagram and Twitter.

Persona5: Andrea Pazmandi

She is a sport fan and community user. 

As long as he is a community user. It is much more earier for her to get information with an account so that she can customise her page. 

Persona6: Barry Down

He is a commentator and Jounralist. Prints and Reads articles that he is dirrected to by email.